Natalia Vish



Design can benefit from science,
but can science benefit from design?

Scientific discoveries have led to new tools and technologies, influenced art, and made it possible for the concept of design to occur. However, it was design that made technical innovations truly accessible and affordable to the wide public.
Some of the initial applications of graphic design in the 1920′s were related to scientific research. Already at that time, designers sought to explain statistical data in a comprehendible, visual form; so that a broad audience could easily relate to it.

It is still quite a challenging task — to create designs that clearly communicate the results of scientific research. How to translate mathematical equations to a more human language?
Just imagine how many possibilities design can offer, and what mediums can be used to display any kind of investigation: infographics, interfaces, interactive applications (both for devices and museum exhibitions), animations, etc. Anything can be made to convey an idea to a wide audience through an experience not only informative, but also entertaining and pleasant to watch.

However, if the scientific community wants to achieve a greater understanding of their studies and trigger more social and political actions related to their work, it is important that they are open to engaging with people from creative industries and are ready to involve a component uncommon in scientific research: emotion.
As recent developments in various fields of study, such as neuroscience show, your body experiences its surroundings earlier than your brain can realise. Children learn faster when the learning process involves bodily movement and emotions.

This has to be reflected in design as well; I thought, and thus created my graduation project with respect to this idea. I′ve created an immersive video installation, where notions of modern physics are explained in simple language and are supported by semi-abstract visuals surrounding the viewers. The results were immediately observed from the comments that viewers of the exhibition left after visiting it: some had experienced goosebumps and other physical sensations, some got inspired to have a long discussion on quantum mechanics, and some even said they would have to reconsider their view on the world around them.

I′m inviting anyone from the scientific community who feels the need to communicate their ideas to a specific audience, or just the general public, to contact me.

I can offer design of any kind of publication: books, magazines, booklets, pamphlets, interactive applications, as well as presentations, animations (generative, typographical, with or without characters — I work with an animation studio, so almost any type of moving image is possible).
We will work closely together to specify the level of artistic interpretation, discuss what is needed for a specific audience, and find the appropriate visual form.

My name is Natalia Vish, I'm a Rotterdam-based graphic designer. +31 649 154465